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Web Site Screen Capture E-Campaign Screen Capture CD-ROM Screen Capture

IIT Web Site Redesign 

I redesigned the Graduate College Web site, www.grad.iit.edu, at the Illinois Institute of Technology (IIT) during 2003. I began by examining the user types and I interviewed IIT staff members and students to obtain their input. I used Dreamweaver MX, HTML, and Adobe Photoshop to redesign the Web site, which contained more than 200 pages. I designed each page and subsite to have consistent navigation and style.

View a sample Web page from IIT's Web site (Launch new site)

 

JIST Publishing Web Site
and E-mail Campaigns

After being hired at JIST Publishing as a copywriter, I was asked to assist the Webmaster with a complete redesign of the Web site. During 2005 and 2006, we planned and implemented five usability studies, several surveys, and user group meetings. The JIST Publishing Web site is currently under development and not yet released.

I have also redesigned several E-newsletters and E-mail campaigns for JIST. I cut down on extra copy and streamlined messages so readers could find essential information quickly.

View a sample
E-campaign that I wrote and designed (HTML)

View a sample
E-newsletter that I wrote and redesigned (HTML)


CD-ROM:
Real Estate Marketing

During 2005 I worked with a realtor to develop a unique way of marketing one of the houses she was selling. This particular house was a challenge to sell because of its high price and large property. I created a CD-ROM tour of the house that potential buyers could take with them after viewing the property. This CD-ROM could also be passed along to other realtors with clients who could become potential buyers. The CD-ROM was an HTML tour of the house and property, featuring lots of large pictures.

View a sample of the Real Estate CD-ROM (HTML)

 

Research Report Cover Brochure Cover
Handbook Cover

Research at IIT

Inventing the Future Together is a report on research at IIT, highlighting advances in basic and applied research, technology transfer, and commercialization. My role in this project was to research potential stories for this magazine, conduct interviews, write and edit the stories, design the report, edit the photos, and work with the printer. I designed this report using Quark, and Adobe Photoshop.

This research report was distributed to potential government and non-government funding agencies, potential private donors to IIT, as well as top university officials throughout the United States. It was also used internally to inform the IIT community about IIT's ongoing research initiatives.

View Inventing the Future Together
(PDF 2.2MB)

Small-Talk Ultra Brochure

This brochure was designed to promote a new product being sold by GW Micro. After discussions regarding target audiences for the brochure and for the product, I redesigned an old flyer and produced a 4-page, 4-color brochure. The brochure was also designed to match the style of GW Micro's other brochures. It is now being distributed at dozens of trade shows, conferences, and sales meetings, as well as being mailed to potential customers.

View the Small-Talk Ultra Brochure (PDF 361KB)

 

International Student Handbook

The International Student Handbook is a guide for new international students who will be attending IIT. This handbook provides guidelines for obtaining a visa, advice for transitioning to Chicago, Illinois, and helpful information about IIT offices and student groups.

I began this project almost immediately when I first joined IIT in 2001. The handbook began as a few disjointed pieces of paper and I edited them together into a handbook. The IIT International Student Handbook is now distributed to over 1000 new students each year at IIT.

View a sample of IIT's International Student Handbook (PDF 440KB)



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Copyright © 2008 Melissa A. Weirich Zabel

melissazabel@hotmail.com
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